Chris Elliott and Boilerplate

I believe Chris Elliott's accidental rip-off of Paul Guinan's "Boilerplate" is the best thing that happened, promotion-wise for Paul Guinan's creation. You will note that on his web-site, you get this message: NEWS FOR NOVEMBER 2005:
On Tuesday, Nov. 1, Boilerplate is featured in the NEW YORK TIMES.

(The link is featured on New York Time's online article, mind you...)